In 2015, retailers will continue to invest in data-driven marketing and demand-driven retail execution frameworks (including supply, demand, merchandise, and store operations planning) as competitive differentiators.
Here are several other retail areas to watch in 2015.
1. Cross-Channel One-to-One Engagement.
2. Content-Rich Experiences.
3. Big Data "Buzz" Disappears, Analytics Shines Bright.
4. Mobility No Longer The E-xception.
5. Digital Marketing Spend Blast-Off.
6. Tech Explosion.