Zebra Warehousing Vision Study Report

Zebra Technologies commissioned  a global research study to analyse  the trends and challenges that  are transforming warehousing  operations. The study asked 1,403  IT and operational decision makers  from manufacturing, transportation  and logistics, retail, post and parcel  delivery and wholesale distribution  industries for their insights on current  and planned strategies for modernising  their warehouses, distribution centres  and fulfilment centres from 2019-2024. 

Zebra Warehousing Vision Study

Warehousing, distribution and fulfilment operations are undergoing a modern-day makeover as they  transform to meet the growing demands of the world’s instant gratification, on-demand economy.  Faced with an evolving omnichannel landscape, ever-increasing volumes, faster delivery requirements  and a global shortage of workers, industry leaders must modernise to keep pace. 

Respondents to Zebra’s Warehousing Vision Study cited the need to modernise operations by deploying innovative technologies that drive positive outcomes. The study found that 49% of respondents reported an increase in consumer demand as a top driver for growth. Almost 40% of those surveyed stated that shorter order lead times are fuelling their expansion plans and causing them to rethink their strategies. 



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