Reference story: H.I. Giørtz Sønner
Success story · Grocery wholesale · Voice picking
10–15% higher productivityReference story: H.I. Giørtz Sønner
How Norwegian grocery wholesaler H.I. Giørtz Sønner raised productivity and almost eliminated picking errors – from the freezer to dry groceries – with voice picking from Optiscan.

“It had an amazing effect; it was a true hallelujah moment when we first got to try the system in real life.”
Vebjørn Aannø, H.I. Giørtz Sønner
Essential efficiency
Efficiency is essential in a business that is striving for closer integration between the stores and fewer and larger wholesalers. H.I. Giørtz wanted to improve quality by minimizing picking errors while simultaneously increasing productivity and improving working conditions, starting from the freezer warehouses.
Optiscan implemented a Voice-Directed solution in co-operation with DriW (former DataPro), the WMS (warehouse management system) supplier. The solution consists of a voice-directed application provided by Vocollect that communicates with the WMS through a standardized interface. Each picker is equipped with a headset and a Vocollect voice terminal on a belt. The terminal and the WMS communicate through a Wi-Fi connection.
The Vocollect hardware was upgraded to A710 terminals with SRX2 headsets in early January 2014. All parts of the picking process are managed by the picker using voice commands and receiving the pick instructions directly into the headset. The system also enables batch picking, which means picking several orders at the same time.
Vebjørn Aannø at H.I. Giørtz admits that he was quite skeptical of the solution while his colleagues at other NorgesGruppen companies were recommending Optiscan. H.I. Giørtz chose to start testing the system for frozen food since that is the toughest area for both staff and equipment.
“It had an amazing effect; it was a true hallelujah moment when we first got to try the system in real life, to put it mildly,” says Vebjørn enthusiastically.
After running the system at full speed for 3–4 months also for cold and dry groceries, productivity has increased by 10–15%, before optimizing the picking locations.
“At the same time the errors have decreased from 1.5–1.6‰ to 0.1–0.21‰. Our customers say that they don’t have to check our deliveries anymore,” Vebjørn says. This is maybe one of the best testimonials you could ask for.
Cutting time
H.I. Giørtz handles about 200 orders a day, many of which are quite small since some of the customers are smaller outlets. Thanks to the Voice-Directed system one part-time position has been eliminated by saving time in internal work distribution and sorting. This has also increased the pickers’ efficiency.
“The voice system has minimized our time waste. Every picker used to spend 30 minutes a day just to pick up labels and pick lists. This has now been reduced to a minimum in our 15,600 m² warehouse.”
H.I. Giørtz today has over 30 Voice licenses with four in the freezer, three in the cold storage and the rest in the dry groceries area. The voice system now enables the pickers to always use both hands for lifting and to keep both eyes focused on the picking assignment. At the same time as ergonomics has improved significantly, errors like picking the wrong item have also been almost totally eliminated and even picking the wrong quantity has decreased radically.
Revolutionary technology
“Significantly improved accuracy and increased efficiency are the greatest benefits of our voice system.”
He considers the change from printed pick lists and labels to the Voice system just as revolutionary as the change from handwritten pick lists to printed ones. Today they couldn’t even imagine working without Voice.
Implementation of the system was a successful integration project, conducted in close collaboration between Optiscan, Trace and H.I. Giørtz. Optiscan’s service agreement also guarantees system support and upgrades for the voice software, as an extra precaution for a company where system uptime is business-critical.
“Optiscan delivered what they promised and we are incredibly happy with the results,” Vebjørn says, and also points out that the project stayed within the budget.
Optiscan Group
Optiscan Group has been providing solutions for warehouse logistics for over 40 years. The solutions are based on Voice and barcode technologies for enhancing logistics processes in warehouse, retail and healthcare logistics. We help companies to achieve improved efficiency and productivity by offering warehouse process management solutions. Optiscan operates in Sweden, Finland, and the Baltic countries.
Solutions behind the story
More voice picking success stories
Frequently asked questions
What results did H.I. Giørtz achieve with voice picking?
After 3–4 months at full speed, productivity increased by 10–15% before optimizing the picking locations, and errors decreased from 1.5–1.6‰ to 0.1–0.21‰. Customers no longer need to check the deliveries.
Why did H.I. Giørtz start with frozen food?
Frozen food is the toughest area for both staff and equipment, so the company started testing the voice system there before expanding it to cold and dry groceries.
How does voice picking save time?
Pickers used to spend 30 minutes a day picking up labels and pick lists. With voice, this has been reduced to a minimum, and time is saved in internal work distribution and sorting.
How is system uptime ensured?
Optiscan’s service agreement guarantees system support and upgrades for the voice software, as an extra precaution for a company where system uptime is business-critical.
Ready to take the next step?
Want higher productivity and almost error-free picking? Contact us: +358 9 476 6766 · info@optiscangroup.com


